How to Choose a Hair Mask by Hair Type

A hair mask is the most concentrated moment in your hair routine. Used once or twice a week, it conditions far more deeply than a regular conditioner. The key is to match the mask to what your hair actually needs.

Dry or dehydrated hair

If your hair feels rough, looks dull or tangles easily, look for a hydrating mask built around humectants such as Hyaluronic Acid, with Aloe Vera and nourishing oils. These help hair feel softer, more elastic and shinier.

Damaged, brittle or colour-treated hair

Heat styling, colouring and daily wear stress the hair fibre. Masks rich in proteins (such as keratin or wheat protein), Biotin and botanical oils condition the hair and help it look stronger and smoother.

Fine or flat hair

Choose a lighter formula and use a smaller amount, applied to mid-lengths and ends only, so the roots stay light. Rinse thoroughly.

Curly, wavy or frizzy hair

Curls tend to need richer textures. Leave the mask on a little longer, then rinse with cool water to help smooth the surface.

How to apply a mask

1. Shampoo first, then gently squeeze out excess water.
2. Apply to damp hair, from mid-lengths to ends, and detangle with a wide-tooth comb.
3. Leave on for 5 to 10 minutes, or as directed on the pack.
4. Rinse thoroughly. Use once or twice a week.

Frequently asked questions

How often should I use a hair mask?

Once or twice a week suits most hair types. Fine hair usually needs it less often, and very dry or damaged hair can benefit from the higher end.

Should I apply a mask to my roots?

Generally no. Apply from mid-lengths to ends, especially if your hair is fine or your scalp gets oily.

Can I leave a mask on overnight?

Only if the product instructions say so. Otherwise follow the leave-on time on the pack.

Do I still need conditioner after a mask?

Usually not. On mask days, the mask replaces your conditioner.

Browse our hair care collection, or explore the masks from Bioelixire, Alma Secret and Labnatur.